• Industry:

    Beauty & Aesthetics

  • Location:

    Skipton, Yorkshire

  • Platform:

    WordPress

  • Result:

    4,000+ page views/month

Rebecca Rennolds Permanent Beauty & Laser

From Zero Online Presence to 4,000+ Monthly Page Views

Rebecca runs a premium beauty clinic in Yorkshire, specialising in permanent makeup, laser treatments, and advanced aesthetics. Her reputation was excellent — clients loved her work — but her online presence was non-existent. Everything was managed through social media, which was becoming overwhelming.

She needed a website that worked as hard as she did.

The Problem

Running a premium beauty business without a proper website creates real problems:

No Central Hub

Everything scattered across social media. Clients couldn't easily find treatment info, prices, or how to book.

Invisible on Google

No website meant no SEO presence. Potential clients searching for services in Yorkshire weren't finding her.

Price List Buried

Clients had to DM to ask about prices, creating friction and eating into Rebecca's time.

Lost Bookings

No clear booking pathway meant potential clients giving up and going elsewhere.

What We Built

I built Rebecca a custom WordPress website designed around two core goals: easy booking and clear pricing.

Booking and Pricing Front and Centre

The two things clients want most, accessible in one click:

  • Price list in main navigation — no hunting, no DMs required
  • Booking button always visible — multiple pathways to book
  • Treatment pages — detailed info so clients arrive informed
  • Mobile-first design — most of her clients browse on phones

Premium Visual Design

Every element reflects the quality of Rebecca’s work:

  • Pinks, golds, and subtle greys — matching her existing branding
  • Gallery-focused layout — because in beauty, seeing is believing
  • Signature font styling — brand consistency throughout
  • Rounded image galleries — visual softness that suits the industry

Built for Growth

The site was designed to scale with her business:

  • Easy-to-update CMS — Rebecca adds gallery images and updates prices herself
  • Local SEO foundations — targeting “permanent makeup Yorkshire” and related searches
  • Option to auto-generate treatment pages — when ready to expand content

The Results

This website has stood the test of time — years later, it’s still delivering:

3,000-4,000 Page Views/Month

Consistent organic traffic from clients searching for beauty services in Yorkshire.

Strong Local Rankings

Appearing in search results for permanent makeup and laser treatments in the region.

Clear Booking Pathway

Reduced enquiry friction — clients book appointments without needing to ask questions first.

Client Referrals

Multiple new clients have said 'I found you through your website' — the best proof it works.

The Real Proof?

Years after launch, clients still come to me saying: “I like the work you did on Rebecca Rennolds’ website — can you do something similar for me?”

That’s the best testimonial a website can get.

What the Client Says

Steve is fantastic! He created a beautiful website for my skin clinic. The finished result looks extremely professional, slick and stylish. Steve couldn't have been more accommodating and helpful. He went out of his way to make sure my website was just as I wanted! Thank you.

Rebecca Rennolds

Owner, Rebecca Rennolds Permanent Beauty & Laser

A Great testimonial for BVSWebDesign

Key Takeaways

For beauty businesses, your website needs to do three things brilliantly:

  1. Show the work — galleries that prove your skill
  2. Make booking effortless — one click to book or enquire
  3. Display pricing clearly — don’t make clients hunt for it

Get those right, and the website becomes your best salesperson — working 24/7 while you focus on clients.

Ready for Similar Results?

If you run a beauty clinic, salon, or aesthetics business and want a website that actually brings in bookings, let’s talk.

Book a Free Website Review