Rebecca Rennolds Permanent Beauty & Laser
How a premium beauty clinic went from zero online presence to 4,000+ monthly page views with a WordPress website designed for bookings and local SEO.
Beauty & Aesthetics
Skipton, Yorkshire
WordPress
From Zero Online Presence to 4,000+ Monthly Page Views
Rebecca runs a premium beauty clinic in Yorkshire, specialising in permanent makeup, laser treatments, and advanced aesthetics. Her reputation was excellent — clients loved her work — but her online presence was non-existent. Everything was managed through social media, which was becoming overwhelming.
She needed a website that worked as hard as she did.
The Problem
Running a premium beauty business without a proper website creates real problems:
No Central Hub
Everything scattered across social media. Clients couldn't easily find treatment info, prices, or how to book.
Invisible on Google
No website meant no SEO presence. Potential clients searching for services in Yorkshire weren't finding her.
Price List Buried
Clients had to DM to ask about prices, creating friction and eating into Rebecca's time.
Lost Bookings
No clear booking pathway meant potential clients giving up and going elsewhere.
What I Built
I built Rebecca a custom WordPress website designed around two core goals: easy booking and clear pricing.
Booking and Pricing Front and Centre
The two things clients want most, accessible in one click:
- Price list in main navigation — no hunting, no DMs required
- Booking button always visible — multiple pathways to book
- Treatment pages — detailed info so clients arrive informed
- Mobile-first design — most of her clients browse on phones
Premium Visual Design
Every element reflects the quality of Rebecca’s work:
- Pinks, golds, and subtle greys — matching her existing branding
- Gallery-focused layout — because in beauty, seeing is believing
- Signature font styling — brand consistency throughout
- Rounded image galleries — visual softness that suits the industry
Built for Growth
The site was designed to scale with her business:
- Easy-to-update CMS — Rebecca adds gallery images and updates prices herself
- Local SEO foundations — targeting “permanent makeup Yorkshire” and related searches
- Option to auto-generate treatment pages — when ready to expand content
The Results
This website has stood the test of time — years later, it’s still delivering:
3,000-4,000 Page Views/Month
Consistent organic traffic from clients searching for beauty services in Yorkshire.
Strong Local Rankings
Appearing in search results for permanent makeup and laser treatments in the region.
Clear Booking Pathway
Reduced enquiry friction — clients book appointments without needing to ask questions first.
Client Referrals
Multiple new clients have said 'I found you through your website' — the best proof it works.
The Real Proof?
Years after launch, clients still come to me saying: “I like the work you did on Rebecca Rennolds’ website — can you do something similar for me?”
That’s the best testimonial a website can get.
What the Client Says
Steve is fantastic! He created a beautiful website for my skin clinic. The finished result looks extremely professional, slick and stylish. Steve couldn't have been more accommodating and helpful. He went out of his way to make sure my website was just as I wanted! Thank you.
How I can help
Your site isn't bringing anything in
You've got a website. Maybe it even looks decent. But the enquiries aren't coming and you're not sure why. I find what's holding it back and fix it.
You're paying too much for your current platform
Proprietary website builders and closed CMS platforms can cost hundreds — sometimes thousands — a year for no good reason. I move businesses onto WordPress and cut the ongoing cost significantly.
Your developer disappeared — or stopped caring
It happens more than it should. If you've been left with a half-finished site, no access to your own files, or a developer who's stopped returning calls — I can take it over and sort it out.
You're starting from scratch
New business, new direction, or starting properly for the first time. I'll build something that works from day one — not just something that looks good in a browser.
Let's build something that works for your business.
Start with a free 30-minute call. No hard sell — just an honest conversation about your website.