30+ Enquiries Per Month From a Website They’d Given Up On
When Ilkley Dental Care approached me, they’d lost faith in websites entirely. Their previous site looked decent on the surface, but it was actively losing them patients. The contact form was broken, and they didn’t even know it. Visitors couldn’t find information. The phone number was buried. Staff dreaded updating it.
They thought websites didn’t work for dental practices.
I proved them wrong.
The Problems
Their old website had fundamental issues that were costing them patients every day:
Broken Contact Form
Enquiries were disappearing into the void. They had no idea how many potential patients they'd lost.
Hidden Navigation
The menu only appeared after scrolling. Visitors couldn't find treatment information or contact details.
No Clear Call-to-Action
Phone number buried. No prominent booking buttons. Visitors didn't know what to do next.
Painful to Update
Staff avoided the CMS because it was confusing. Content went stale. The previous developer was unresponsive.
The team had website lethargy. They’d been burned before and didn’t believe a website could help their practice. My job was to change their minds.
What I Built
I rebuilt their website from scratch with one focus: make it easy for patients to get in touch.
Immediate Visibility
- Phone number at the top of every page: visible without scrolling
- Clear “Book Appointment” buttons: prominent throughout the site
- Simple navigation: key pages visible immediately, everything else in the footer
- Working contact form: tested, monitored, and delivering enquiries
Streamlined Reviews
The old process was painful: collect reviews on the website, manually input them, then separately collect Google reviews for SEO. Double the work, double the hassle.
I integrated a Google Reviews widget that automatically pulls and displays their Google reviews on the homepage. One source, no manual work, better SEO.
Easy Content Management
The new WordPress setup is built for their team, not developers:
- Clear, simple editor: no confusing page builders
- Structured content areas: fill in the blanks
- Blog ready for content marketing, with training on how to write posts that matter
The Results
30+ Enquiries Per Month
From the same traffic levels. The difference? A website that converts visitors into patients.
Team Confidence Restored
Staff now believe in their website. They update it regularly and see the direct impact on patient enquiries.
Zero Manual Review Work
Google Reviews flow automatically to the website. No duplication, no data entry, no hassle.
Foundation for Growth
With the blog and SEO foundations in place, they're positioned to grow their local presence further.
The biggest win? A dental practice that had given up on digital marketing is now seeing real, measurable results from their website.
What the Client Says
“We're absolutely thrilled with the work Steve did on our new websites! He managed to navigate and sort through two separate sites with ease, and the turnaround time was impressively quick. Steve was efficient, responsive, and really understood what we needed. His pricing was very competitive, and the ongoing support has been fantastic. The end result exceeded our expectations — highly recommend!”
