• Industry:

    Dental Practice

  • Location:

    Ilkley, West Yorkshire

  • Platform:

    WordPress

  • Result:

    30+ enquiries/month

Ilkley Dental Care

30+ Enquiries Per Month From a Website They’d Given Up On

When Ilkley Dental Care approached me, they’d lost faith in websites entirely. Their previous site looked decent on the surface, but it was actively losing them patients. The contact form was broken — and they didn’t even know it. Visitors couldn’t find information. The phone number was buried. Staff dreaded updating it.

They thought websites just didn’t work for dental practices.

I proved them wrong.

The Problems

Their old website had fundamental issues that were costing them patients every day:

Broken Contact Form

Enquiries were disappearing into the void. They had no idea how many potential patients they'd lost.

Hidden Navigation

The menu only appeared after scrolling. Visitors couldn't find treatment information or contact details.

No Clear Call-to-Action

Phone number buried. No prominent booking buttons. Visitors didn't know what to do next.

Painful to Update

Staff avoided the CMS because it was confusing. Content went stale. The previous developer was unresponsive.

The team had website lethargy. They’d been burned before and didn’t believe a website could actually help their practice. My job was to change their minds.

What We Built

I rebuilt their website from scratch with one focus: make it easy for patients to get in touch.

Immediate Visibility

  • Phone number at the top of every page — visible without scrolling
  • Clear “Book Appointment” buttons — prominent throughout the site
  • Simple navigation — key pages visible immediately, everything else in the footer
  • Working contact form — tested, monitored, and actually delivering enquiries

Streamlined Reviews

The old process was painful: collect reviews on the website, manually input them, then separately collect Google reviews for SEO. Double the work, double the hassle.

I integrated a Google Reviews widget that automatically pulls and displays their Google reviews on the homepage. One source, no manual work, better SEO.

Easy Content Management

The new WordPress setup is built for their team, not developers:

  • Clear, simple editor — no confusing page builders
  • Structured content areas — just fill in the blanks
  • Blog ready for content marketing — with training on how to write posts that matter

The Results

30+ Enquiries Per Month

From the same traffic levels. The difference? A website that actually converts visitors into patients.

Team Confidence Restored

Staff now believe in their website. They update it regularly and see the direct impact on patient enquiries.

Zero Manual Review Work

Google Reviews flow automatically to the website. No duplication, no data entry, no hassle.

Foundation for Growth

With the blog and SEO foundations in place, they're positioned to grow their local presence further.

The biggest win? A dental practice that had given up on digital marketing is now seeing real, measurable results from their website.

What the Client Says

We're absolutely thrilled with the work Steve did on our new websites! He managed to navigate and sort through two separate sites with ease, and the turnaround time was impressively quick. Steve was efficient, responsive, and really understood what we needed. His pricing was very competitive, and the ongoing support has been fantastic. The end result exceeded our expectations — highly recommend!

Jodie Marks

Practice Manager, Ilkley Dental Care

A Great testimonial for BVSWebDesign

Key Takeaways

If you run a dental practice (or any healthcare business), your website needs to do three things:

  1. Make contact effortless — phone number visible, forms that work, clear next steps
  2. Build trust quickly — reviews, professional design, easy-to-find information
  3. Be maintainable — your team should be able to update it without calling a developer

Get those right, and your website stops being a cost centre and starts being a patient acquisition tool.

Ready for Similar Results?

If your dental practice website isn’t generating enquiries, let’s talk. I specialise in websites for healthcare businesses that actually deliver patients.

Book a Free Website Review