A Portfolio That Wins High-Value Work
Antler Interiors isn’t your average joinery business. Rob and Aaron produce premium bespoke work (kitchens, staircases, fitted furniture) for clients who expect exceptional craftsmanship. They needed a website that could speak to two very different audiences.
The challenge? Win work from homeowners looking for bespoke joinery AND industry professionals vetting them for contracts.
The Challenge
Rob and Aaron came to me with specific requirements for their new site:
Two Audiences, One Site
Private homeowners want inspiration and reassurance. Architects and surveyors want to verify credentials before awarding contracts.
Let the Work Speak
Their craftsmanship is exceptional. The website needed to showcase it with the clarity and impact it deserves.
Easy to Update
They're craftsmen, not web developers. Adding new projects and updating content needed to be simple.
Room to Grow
The business was expanding into product sales. The site needed to accommodate e-commerce when they were ready.
What I Built
The design puts their work front and centre. I kept the hero text to the side, letting the stunning imagery of their craftsmanship do the talking.
Image-Led Design
- Large, crisp project photography: showcasing the quality of their work
- Neutral colour palette: greys and clean whites that complement their brand
- Prominent logo: consistent with their existing printed materials
- Clear calls-to-action: either explore more work or book a consultation
Custom Project Showcase
Using WordPress and Advanced Custom Fields, I created a system they can manage themselves:
- Add new projects easily: upload images, add details, publish
- Multiple gallery images per project: show different angles and details
- Categorised work: kitchens, staircases, fitted furniture, all organised
- Testimonials and case studies: proof of quality for both audiences
E-Commerce Ready
When they were ready to sell products online, I added WooCommerce with custom product options. The store launched in mid-2025, expanding their revenue streams without needing a site rebuild.
The Results
Higher-Value Enquiries
The professional presentation attracts clients who understand quality costs money and are willing to pay for it.
Industry Credibility
Architects and surveyors can quickly verify their capabilities, leading to more contract opportunities.
Self-Sufficient Updates
Rob and Aaron add new projects themselves. No developer needed for day-to-day content management.
E-Commerce Revenue
The product store adds a new income stream, all integrated with the existing site.
What the Client Says
“We used Steve to create our website — he filled us with confidence from the first conversation. No request was too much to ask, his work is excellent and amazing value for money. I would 100% recommend Steve to anyone needing to take their website to the next level. He is extremely knowledgeable and has a fast turnaround.”
