• Industry:

    Joinery & Interiors

  • Location:

    West Yorkshire

  • Platform:

    WordPress + WooCommerce

  • Result:

    Higher-value project enquiries

Antler Interiors

A Portfolio That Wins High-Value Work

Antler Interiors isn’t your average joinery business. Rob and Aaron produce premium bespoke work — kitchens, staircases, fitted furniture — for clients who expect exceptional craftsmanship. They needed a website that could speak to two very different audiences.

The challenge? Win work from homeowners looking for bespoke joinery AND industry professionals vetting them for contracts.

The Challenge

Rob and Aaron came to me with specific requirements for their new site:

Two Audiences, One Site

Private homeowners want inspiration and reassurance. Architects and surveyors want to verify credentials before awarding contracts.

Let the Work Speak

Their craftsmanship is exceptional. The website needed to showcase it with the clarity and impact it deserves.

Easy to Update

They're craftsmen, not web developers. Adding new projects and updating content needed to be simple.

Room to Grow

The business was expanding into product sales. The site needed to accommodate e-commerce when they were ready.

What We Built

The design puts their work front and centre. I kept the hero text to the side, letting the stunning imagery of their craftsmanship do the talking.

Image-Led Design

  • Large, crisp project photography — showcasing the quality of their work
  • Neutral colour palette — greys and clean whites that complement their brand
  • Prominent logo — consistent with their existing printed materials
  • Clear calls-to-action — either explore more work or book a consultation

Custom Project Showcase

Using WordPress and Advanced Custom Fields, I created a system they can manage themselves:

  • Add new projects easily — upload images, add details, publish
  • Multiple gallery images per project — show different angles and details
  • Categorised work — kitchens, staircases, fitted furniture, all organised
  • Testimonials and case studies — proof of quality for both audiences

E-Commerce Ready

When they were ready to sell products online, we added WooCommerce with custom product options. The store launched in mid-2025, expanding their revenue streams without needing a site rebuild.

The Results

Higher-Value Enquiries

The professional presentation attracts clients who understand quality costs money — and are willing to pay for it.

Industry Credibility

Architects and surveyors can quickly verify their capabilities, leading to more contract opportunities.

Self-Sufficient Updates

Rob and Aaron add new projects themselves. No developer needed for day-to-day content management.

E-Commerce Revenue

The product store adds a new income stream, all integrated seamlessly with the existing site.

What the Client Says

We used Steve to create our website — he filled us with confidence from the first conversation. No request was too much to ask, his work is excellent and amazing value for money. I would 100% recommend Steve to anyone needing to take their website to the next level. He is extremely knowledgeable and has a fast turnaround.

Rob North

Director, Antler Interiors

A Great testimonial for BVSWebDesign

Key Takeaways

If you run a trades or craft business, your website needs to:

  1. Show, don’t tell — let your work speak through quality imagery
  2. Serve multiple audiences — homeowners and trade professionals have different needs
  3. Be manageable — you shouldn’t need a developer to add a new project
  4. Scale with you — today’s brochure site might need e-commerce tomorrow

The right website positions you for higher-value work and attracts clients who appreciate quality.

Ready to Showcase Your Craftsmanship?

If you run a joinery, construction, or trades business and want a website that wins better work, let’s talk.

Book a Free Website Review