Hotel Website Design

Stop Giving 20% of Every Booking to OTAs

Booking.com and Expedia charge 15-25% commission on every booking. For a hotel doing £200,000 annual revenue through OTAs, that’s £30,000-£50,000 going to middlemen.

A well-designed hotel website with direct booking pays for itself many times over. You own the guest relationship, build your brand, and keep more of every booking.

Get More Direct Bookings

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What You Get

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Why Direct Bookings Matter

With OTA bookings:

• 15-25% commission on every booking
• Guest relationship owned by the OTA
• Limited guest data for marketing
• Competing with yourself on price

With direct bookings:

• Keep 100% of the room rate
• Own the guest relationship from first click
• Build your email list for repeat marketing
• Upsell directly - upgrades, dinner, experiences

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Real Results: The Coach House Skipton

The Challenge: The Coach House had been a Skipton institution for decades but had no website. All bookings came through third-party sites - losing valuable profit margin.

The Solution: A professional WordPress site with direct booking integration, room showcases, and clear calls to action.

The Results:

• Direct bookings now coming through the website weekly
• PMS integration for seamless availability
• Staff can update content themselves
• Professional online presence matching their quality

View The Coach House project

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Real Results: The Yorkshire Unicorn

The Challenge: A brand new hotel opening in a competitive market with no existing reputation or authority.

The Solution: A distinctive website with strong brand colours, room carousels, TripAdvisor review integration, and flexible CMS for ongoing updates.

Key Features:

• Direct booking CTAs throughout
• Easy-to-update room pages as new rooms become available
• Dog-friendly indicators across the site
• Local attractions and things to do

View The Yorkshire Unicorn project

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Who’s It For?

This service is perfect for:

• Independent Hotels - Reduce OTA dependency and build your brand
• Boutique Hotels - Showcase your unique character and story
• B&Bs & Guest Houses - Professional presence that competes with larger properties
• Country House Hotels - Capture the atmosphere and drive direct bookings
• New Openings - Launch with a professional presence from day one

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How It Works

1. Discovery Call We discuss your property, your guests, and your current booking channels. I’ll understand what makes your hotel special.

2. Design & Planning You receive a design concept and site plan. We’ll discuss room presentation, booking flow, and content needs.

3. Build & Integrate Your site comes to life with booking engine integration. You’ll see progress on a staging environment.

4. Launch & Train We go live. I’ll train your team on updates - adding rooms, updating rates, managing content.

Start Your Project

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Pricing

Brochure Website: From £2,500 + Hosting

• Professional room pages and galleries
• Enquiry forms
• Mobile-responsive design
• Local SEO foundations
• Google Business integration

With Direct Booking: From £4,000 + Hosting

• Everything above, plus:
• Booking engine integration
• Payment processing setup
• PMS integration (if required)
• Availability calendar
• Automated confirmations

Optional Extras:

• Gift voucher system: from £500
• Experience/package pages: from £300
• Restaurant integration: from £400
• Ongoing SEO: from £400/month

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Common Questions

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Ready to Drive More Direct Bookings?

Every direct booking you win is money saved from OTA commissions. Let’s discuss how a professional website can increase your direct revenue.

Book Your Free Consultation

Or fill out the form below and I’ll get back to you within 24 hours.