• Category:

    Branding, Development, Marketing

  • Software:

    WordPress

  • Service:

    Website Design & Development

  • Client:

    Rebecca Rennolds Permanent Beauty & Laser

  • Location:

    Yorkshire, UK

  • Date:

    June 9, 2022

Rebecca Rennolds Permanent Beauty & Laser — Website Case Study

The Client

Rebecca Rennolds Permanent Beauty & Laser is a high-end beauty clinic in Yorkshire, specialising in permanent makeup, laser treatments, and advanced aesthetics. With a growing reputation for quality work, Rebecca was ready to expand into new high street premises — and needed a website that matched her premium positioning.

The Problem

Rebecca’s business was thriving, but her online presence wasn’t keeping pace:

  • No website at all — everything was managed through social media, which was becoming overwhelming
  • Scattered online presence — multiple social channels to update, no central hub for information
  • Lost bookings — potential clients couldn’t easily find treatment info or book appointments
  • Invisible on Google — no SEO presence meant she was missing local search traffic
  • Price list buried — clients had to DM to ask about prices, creating friction

For a premium beauty business, this wasn’t sustainable. Rebecca needed a professional website that worked as hard as she did.

The Solution

I built Rebecca a custom WordPress website designed around two core goals: easy booking and clear pricing.

What We Built:

  • Booking and price list in main navigation — the two things clients want most, accessible in one click
  • Premium visual design — pinks, golds, and subtle greys matching her existing branding
  • Gallery-focused layout — multiple ways to browse her work, because in beauty, seeing is believing
  • Mobile-first approach — most of her clients browse on phones
  • Local SEO foundations — targeting “permanent makeup Yorkshire” and related searches
  • Easy-to-update CMS — Rebecca can add new gallery images and update prices herself

Technical Details:

  • Built on WordPress with Picostrap theme and LiveCanvas visual editor
  • Custom Bootstrap components for a unique, non-template look
  • Signature font styling for brand consistency
  • Rounded image galleries for visual softness
  • Future-proofed: option to auto-generate individual treatment pages when ready

The Results

This website has stood the test of time — and the numbers prove it:

  • 3,000 - 4,000 page views per month (and growing)
  • Strong local search rankings for beauty services in Yorkshire
  • Clear booking pathway reducing enquiry friction
  • Client referrals — multiple new clients have said “I found you through your website”
  • Repeat business — I’m now building a second website for Rebecca

The Real Proof?

Years after launch, clients still come to me saying: “I like the work you did on Rebecca Rennolds’ website — can you do something similar for me?”

That’s the best testimonial a website can get.

Key Takeaway

For beauty businesses, your website needs to do three things brilliantly:

  1. Show the work — galleries that prove your skill
  2. Make booking effortless — one click to book or enquire
  3. Display pricing clearly — don’t make clients hunt for it

Get those right, and the website becomes your best salesperson — working 24/7 while you focus on clients.

Ready for Similar Results?

If you run a beauty clinic, salon, or aesthetics business and want a website that actually brings in bookings, let’s talk.

Book a Free Consultation